Corporate Blogging

I have always considered blogging as a personal activity. The ability to record my thoughts and publish them, and then pursue the post with comments provides tremendous value. Infact, blogging is one of those tools that not only give information, but also analyze it through the discussions.

But it has turned out to be a favourite even in the corporate world. More and more companies are taking plunge into the blogosphere. It has become one of the best social tools. Technically, blogs let me

  • publish information
  • gather feedback
  • increase visibility with good content and right links
  • technology benefits like syndication and linking with others in the blogosphere

However its real benefit lies in the benefits of community marketing. We give more importance to opinions or judgements by individuals like us.

Here is an explanation from a different perspective. Companies can use these things to achieve multiple purposes – right from guru positioning to having converstaions with customers to better Public Relations. Blogging is also a very cost-effective way of communication, and can provide higher value to small businesses. Still, to be effective it is more important to abide by the ethics of blogging, checkout Rober Scoble’s The Corporate Weblog Manifesto.

Blogs are also being used by companies for internal communication, as it presents a good platform for discussion and sharing. Six Types of Business Blogs presents a good list of different types of blogs companies can have.There is lot of information available on corporate blogging:

Some examples of corporate blogs:

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Copyright Abhijit Nadgouda

7 Responses to “Corporate Blogging”

  1. nasser Says:

    Great stuff Abi,

    makes me itchy to get blogging!


  2. newcali Says:

    Hi Abhijit. I recently attended a seminar on corporate blogging put on by BusinessWire in Silicon Valley. You are right, as businesses are finding that they can get the “buzz” on a topic, product, or service to get a better understanding of what their market’s needs and concerns really are. A typical product launch usually takes about 6 months to prep and stage before launch. Now they are saying that 6 months PRIOR to this pre-launch process, marketing needs to pay attention to the blogs and “buzz” as this would influence not only how they would launch, but could affect the product development as well.
    As a service supplier to corporate marketing, I’ve had a blog up for about 6 months with the intention of communicating best practices issues to improve long term relationships, and thereby improving the quality of service, communication and end results.
    It does take time to “build community” but we’re in it for the long haul.

  3. Abhijit Nadgouda Says:

    Hi Steve,

    Yes, all the effort for building community pays off.

  4. Priya Shah Says:

    Hi Abhijit,
    Do check out our free business blogging whitepaper and services

  5. Abhijit Nadgouda @ iface » End of Blogging? Says:

    […] I think this really talks about the basic function of a blog – to publish information and allow debates over it. Why will this not work? Like Jason Fry says that its popularity might not be turning into profits directly, but there are numerous advantages; some are mentioned in Corporate Blogging. Companies, through their blogs, have been able to reach the customer directly, without a middleman, and customers have been able to reciprocate to it by active participation. Intra-company blogging has increased collaboration and productivity among employees. Even individually, it serves as a good record of information, this value cannot be judged by hits on it. Value of the information itself does not increase or decrease with the number of people reading it. […]

  6. Abhijit Nadgouda @ iface » Blog Archive » Spam Killing Blogosphere Says:

    […] This seems like a knee-jerk reaction to me. In my opinion, the value of blogging is as much in the comments as it is in the posts/articles. As Slashdot proves, sometimes the activity in comments provides more insights than the main post itself. What Boing Boing has done is similar to stop connecting to the Internet for the fear of viruses. Really, isn’t spam similar to viruses? The nature of virus and spam authors to find innovative ways to work around the existing security mechanisms make them kins. I agree with what the post continues to say: The spam is undermining an integral part of blogs. Without feedback, a blog is merely a glorified press release, Mike Cornfield, an adjunct professor in political management at George Washington University, told CNET earlier this year. […]

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