I have always considered blogging as a personal activity. The ability to record my thoughts and publish them, and then pursue the post with comments provides tremendous value. Infact, blogging is one of those tools that not only give information, but also analyze it through the discussions.
But it has turned out to be a favourite even in the corporate world. More and more companies are taking plunge into the blogosphere. It has become one of the best social tools. Technically, blogs let me
- publish information
- gather feedback
- increase visibility with good content and right links
- technology benefits like syndication and linking with others in the blogosphere
However its real benefit lies in the benefits of community marketing. We give more importance to opinions or judgements by individuals like us.
Here is an explanation from a different perspective. Companies can use these things to achieve multiple purposes – right from guru positioning to having converstaions with customers to better Public Relations. Blogging is also a very cost-effective way of communication, and can provide higher value to small businesses. Still, to be effective it is more important to abide by the ethics of blogging, checkout Rober Scoble’s The Corporate Weblog Manifesto.
Blogs are also being used by companies for internal communication, as it presents a good platform for discussion and sharing. Six Types of Business Blogs presents a good list of different types of blogs companies can have.There is lot of information available on corporate blogging:
- Technofile: Blogging For Business
- Blogging For Dollars
- Using Blogs For Business
- More Corporate Blogging Resources
- What A Business Blog Can Do For You
Some examples of corporate blogs:
- Ford Motor Company Blog
- MSDN Blogs
- Ofoto Blog
- Official Google Blog
- Mozilla Firefox Blog
- General Motors Blog
Copyright Abhijit Nadgouda